Mass Moralizing - resenha crítica

Sobre o microbook

Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product s qualities or features. Phil Hopkins explores these narratives influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities."

Mais livros em

Agilidade Emocional

Susan David Ph.D.

Paixão Por Vencer

Jack Welch

Nunca é hora de parar

David Goggins

Trabalho Remoto em Tempos de Crise

12min Originals & BeerOrCoffee

Switch

Chip Heath & Dan Heath

Seja útil

Arnold Schwarzenegger

Seu Sonho Tem Futuro

Candice Pascoal

Assuma o comando da sua vida

Geronimo Theml

The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think

Eli Pariser

Do Impossível ao Inevitável

Jason M. Lemkin & Aaron Ross